I'm sorry if this has been covered, I only skimmed through the posts-
I always thought using your own name for a photography business was a strategy in branding and name recognition.
"Who did your wedding photos? We need a photographer too."
"Oh, that was Joe Smith, he was great! Check him out at JoeSmithPhotography.com!"
vs
"Who did your wedding photos? We need a photographer too."
"Ummm, It was John something... no, Joe. He has a website... it was Notyouragveragejoe.com ... I think."