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Gels VS Post Production Colours

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Nikon Shooter

Nikon Shooter


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The first picture was for a national retailer. The brief in such

cases is "graphic approach" where both the product and the
retailer information are visually equally important. Here, the
product was shot to optimise all visuals of the product and,
in a pixel editor, framed and placed in front of a digitally ge-
nerated background on a layer. Most of the time, an AD is in
charge of the design of the add presentation.


This second picture was for a national toys distributor. Inside
the catalogue, pictures are to be seen as in a family house, de-
cor but the cover MUST be more inspirational… more like an in-
vitation than a selling argument. Lit with gel sheets.


  • Ron likes this